Important Tips To Help Your Business Carry Out Profitable Social Selling
Updated: Sep 25, 2021
The emergence of social media marketing has opened up many possibilities in which businesses can utilise and convert customer profiles into valuable leads.
Long gone are the days when phone dialling was the main choice of communication tool in hoping to land a meeting or demo through several cold calls.
Given these challenges, how can we stand out and generate more leads?
This is when social selling comes into play.
Social selling is a type of lead generation method that involves the use of social media to find and engage with new prospects.
Though the difference is subtle, social selling can easily be mistaken as a type of social media marketing technique. But what sets them apart is the intention of usage.
Social Media Marketing focuses on developing content to drive awareness to achieve the marketing and branding goals, whereas for Social Selling, it is the leveraging of social media platforms to interact directly with prospects. This tactic can help businesses to reach their sales targets.
In addition, we are also able to utilise profiling to help narrow down the list of prospects to increase the likelihood of conversion rates.
Today, we will shed some light on several tips to help your business carry out profitable social selling.
Tip #1: Focus on Solutions
Identifying solutions suited for your target audiences are one of the first things you need to know before outreaching or selling.
You can begin to ask yourself “What are the potential problems my customer may be facing?”
Generally, there are 3 main steps in solving a business problem, and they are to:
Identify the problem
Consider your options
Choose the best solution
There are various ways to go about this, and one such example could be running a poll on your brand’s Instagram Story to find out what problems your customers are facing. And then, produce a solution from there.
If you can identify the problems that your customers are facing, you can identify the solution to help them solve their problems, and start forging stronger relationships.
Tip #2: Forge Relationships Before You Sell
It’s not an uncommon sight to see people shun the idea of upfront selling, let alone buying from a stranger who just drops a random message to your inbox.
This can lead to a bad start and it can make prospects feel as if they had been taken advantage of, and to be falling prey to your persuasive pitch and manipulation skills.
However, the outcome might have been different if you had an existing relationship with your customers or if you have shifted your focus onto creating relationships first instead.
Social selling is more than just generating upfront sales - though yes, that is the bottom line we’re all targeting to achieve.
When social selling is done well, it offers something of greater value - Returning Customers. These are the group of people that you should focus on nurturing as part of your marketing efforts, for they are far more cost-effective as compared to attracting new customers.
And the good news is, no matter how scalable you need your social selling to work for your organisation, there’s always a way.
Tip #3: Be Generous & Provide Informative Content
Whether it is time, or a free product or service, one way to go about this is to give away valuable information (or products and services) for free.
But why should you do so?
Because you solve problems and offering solutions without any strings attached.
As customers are most concerned about having their problems solved first, doing this will also help you set your business up for success, and frame your thoughts from a ‘what can I sell you?’ to ‘how can I help you?’ perspective.
If you can focus on giving them something of true value, there will also be an increased likelihood that you get your return in sales, as opposed to approaching a potential customer with the sole intention of getting them to buy first.
Especially if your free giveaway is information-based, it can greatly help you establish a strong base of subject expertise and thought leadership, which in turn helps you to build a strong reputation for your brand.
What You Can Do
With the above being said, you can start to apply these tips to help your business carry out profitable social selling. However, don’t forget to respond and react to your target audience accordingly as each industry’s niche and characteristics differ.
On a side note, if you are looking to incorporate social selling but do not yet have a marketing management system to help you get started, we’re here to help.
With a proven workflow, we are able to help push your content to the relevant platforms on a consistent basis, with no compromise to quality.
Find out more about the process by which we carry this out for you when you submit a non-obligatory enquiry form here, and one of us will get in touch with you soon.