Digital Ads Over Traditional Ads: Find Out These Key Benefits Today
Updated: Sep 25, 2021
When companies consider marketing strategies, you may find that the available channels fall into mainly two types:
Traditional ads vs Digital ads
For purposes of understanding this article, Traditional Ads are referring to… and Digital Ads are referring to ...
There are countless debates as to which are more effective, but ultimately it is still very much dependent on your scope of business and whether the chosen approach is able to address your business goals and reach your target audience group.
Today, let us share with you the 3 Benefits of Digital Ads Over Traditional Ads and you will see why it could be your next best strategy for exponential growth.
Benefit #1: Digital Ads Are Cost-Effective
The biggest misconception of digital ads is that they are generally expensive.
In fact, this statement is nothing but far from the truth since digital ads are arguably one of the most cost-effective methods available right now when utilised correctly.
On the contrary, traditional marketing can get really expensive and this may pose difficulty for small to midsize businesses to keep up with larger companies' efforts.
Big companies tend to have more resources, allowing them to allocate for TV ads, radio, and even Out-of-Home (OOH).
However, this is not the case for digital ads, and it allows organisations of all sizes to compete on a level playing field.
One instance is the use of pay-per-click advertising, which allows you to set the advertising budget that works for your company while allowing you to be cost-effective without compromising on the relative number of reach.
Benefit #2: Digital Ads Are Measurable
Executing traditional ads can be effective in its own contextual applications, however, it can be rather difficult to track information such as your number of actual reach and its real-time responses.
On the other hand, digital advertising campaigns lets you instantly collect insights and data that help you gauge your next marketing steps forward and quickly assess if your marketing campaigns are driving results.
In fact, with technological advancements, digital ad platforms these days are usually built-in with their own proprietary traffic/tracking system, allowing you to place focus on analyzing the results of each campaign in just one or two simple clicks.
As a result, measuring your digital advertising campaigns have now become easier than before, and reactions to your market can now be carried out swiftly.
Benefit #3: Digital Ads Let You Proactively Catch Your Audience At The Right Time
By now, you might already be familiar with the concept of a marketing funnel that is often associated with a customer’s buying journey.
The marketing funnel is a process that starts as soon as they become aware of your brand and ends after they have made their purchase.
And with digital ads, you can literally dial in some settings, key in some words, and you’d be good to go in accurately reaching your target audience.
Unlike traditional ads, digital ads can also help you reach your audience where they are, meeting them at their place of convenience with the information they need, rather than waiting for them to stumble upon your ads.
This allows you to have an advantageous head start, and even if your leads don't convert right away, you are still building brand exposure and that effort plays a part in letting customers remember your brand.
Doing this repeatedly will also increase the likelihood of staying on top of the consumer’s mind, eventually choosing your brands over the competition next time.
Want To Learn More About The Benefits Of Digital Advertising?
With the vast number of online tools available today, your business can truly experience the immense benefits of digital marketing without any hassle.
All you need to have are the know-hows and the systems and processes to help you get started.
Whether you decide to carry out your digital ads in-house or outsource them to a marketing agency, it is important that you do not refrain from constantly experimenting, and take the time to slowly discover the strategies that work for you.
If you’d like to carry out your digital advertising efforts in-house, you may want to start by learning these important tips on how to do social selling.
On the other hand, if you’re a business that is looking to go on the fast-track and start seeing work done for you, and want results fast, then get in touch with us using the enquiry form here.
Quinoa Media Singapore Pte. Ltd.
Top Media & Digital Marketing Agency Singapore