Discover: 3 Best SEO Practices For Blog Engagement And Traffic
Updated: Sep 25
Despite technological advancements over the years, blogs have stood the test of time by remaining as one of the most effective platforms to date.
It’s a great platform to help businesses drive website traffic to their page; promoting products and services but most importantly, helping to build trust with your potential customers.
However, the whole process can be rather time-consuming and labour intensive.
From doing market research to adapting the writeup and finally publishing the blog, the entire process can often demand hours.
Hence, if the post doesn't garner the amount of expected traffic, it can be a rather letdown given the time and effort spent.
Fortunately, there are some best practices you can do to incorporate into your blogs and improve search engine visibility - Blog SEO.
Let us Discover the Best SEO Pr
actices For Blog Engagement And Traffic.
Reason #1: Do Keyword Research Before Start
With Google being the top search engine, it’s of no surprise that Google actually processes a large amount of search volume, with estimates rounding up to 70,000 search queries per second.
This staggering number had proved to be a tough competition for businesses to have their websites rank on top, even for the experienced SEO bloggers.
A study has also shown that the clickthrough rate for website positioning at the top is 25%. The number will drastically decrease to 15% for the second position, and finally down to only 2.5% for the tenth position. What this means is that if your website is not appearing on the first page, there may be a very slight chance that your customers will find you organically.
Now comes the question, ‘Is it possible for your blog to rise up the ranking despite the fierce competition surrounding the SERP?’
The answer is, yes - there is still a way but the efforts to get there can be more intensive than before.
You will need to invest in keyword research tools.
An example is through using Google Keyword Planner. The analysis provides you insights into what users are searching for and the popular keywords that are associated with it. By understanding the trends, you are able to narrow your ideation of keywords to a specific category that can target your customers more effectively.
However, be sure to conduct keyword research regularly to ensure that you are still focusing on the right keywords and not missing out on any vital ranking opportunities due to trends shift.
Reason #2: Stay Relevant
Even though you had managed to identify the relevant keywords to suit the market trends and opportunities, it is also important to stay relevant to the consumer’s demands and needs, and incorporating that in the headline creation for your blog.
With the arrival of search-engine optimization, the significance of headlines and their relevancy has never been more important than before.
Relevancy is the key to ensuring that the content remains applicable to the ever-changing needs of the consumers. Without the necessary insights, your content may be seen pin-pointing in every direction, reducing its effectiveness since there is no clear target audience in mind.
Besides giving direction to your content, the headline also plays a vital role in determining whether your webpage gets favorably displayed on the Search Engine Results Page (SERP).
Fun Fact: Did you know that Google uses web-crawler, a type of software that helps skim through your content? This is the reason why Google is able to validate the quality and relevance of your content before determining how high your content ranks on the SERP.
Reason #3: Continue to Value-Add and Maintain Your Content
Now that you have done the necessary keyword research and identifying the relevancy of the keywords, there is still yet another step to undertake.
With the consistent amount of effort to incorporate keywords into your blog content, it can be easy to lose track and forget that the end-users are still people.
To reach out to them effectively, the content must be structured in a way that there are vibes of conversations established, and not in a very keyword and systematic manner that is designed to navigate Google’s algorithm in helping you achieve the top ranking result.
Even if your blog appears at the top of the search results page, it will be of futile effort if the content remains inapplicable to their search keywords.
Therefore, It is important to focus on high-quality content that value adds your audience.
You may consider placing focus on addressing a certain topic or question. <as addressed during keyword research phase>
This will greatly increase your chances on the search ranking, while still maintaining the relevancy with your audiences.
Times change, new trends emerge, so do the need for content.
Algorithms change over time, so it’s important to adapt your content and ensure what’s relevant at the point of time remains relevant.
Looking to Incorporate SEO Blogging For Increased Visibility?
Now, Search Engine Optimization (SEO) requires a constant upkeep and a deep understanding of the latest digital trends.
You would also need a consistent amount of effort and capital to experiment when you get started.
So if you’re a busy business trying to get more business, thinking you might be better off investing your time in other important work, you might be right.
If you wish to leave your SEO and blogging efforts to a digital marketing agency like Quinoa Media Singapore, simply submit a non-obligatory enquiry form here today and one of us will get in touch with you shortly.
Quinoa Media Singapore Pte. Ltd.
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