Find Out Today: The Core Pillars of Social Media Marketing
Updated: Sep 25
In today’s fast-growing world, the usage of social media has grown exponentially, faster than the internet itself, and it is also the fastest-growing trend till date throughout the history of our world.
There are approximately 3.96 billion people that use social media worldwide, with the average number of social media accounts each millennial or GenZs has is 8.8 worldwide. Global average time usage is also at a high of 144 minutes a day, presenting social media as a remarkable marketing opportunity.
Quick Overview of Social Media Marketing
Nowadays, businesses use social media in numerous ways, such as monitoring social media conversations and trends (social media engagement), understanding their performance on social media in order to help analyze sales and engagement (analytics), and wanting to reach a specific target audience with targeted campaigns and social media ads (social media advertising.)
Now this might sound like it is a lot, so let me break it down for you into the 5 core pillars of Social Media Marketing.
The 5 Core Pillars of Social Media Marketing
Planning & Publishing
Listening & Engagement
Analytics & Reporting
The first step would be to think about your brand’s social media strategy. What are your business goals, what social media platforms you want to focus on and what type of content you would want to share?
#2: Planning and Publishing
The second step is planning & publishing, which is as simple as sharing an image, video or information on a social media platform.
Keeping in mind, you would need to plan your content ahead of time to match any celebratory dates coming up or any events in order to get maximum reach and engagement of the right target audience.
You will also need to publish great content with good copywriting in order to increase brand awareness and ultimately persuade a person or a group to take a particular action.
#3: Listening & Engagement
Next would be to listen and engage. What better way to connect with your customers than to listen and engage with them. Let your customers know that you are hearing what they have to say about your brand and the actions you are taking to assure their satisfaction.
Engage with them through the comments to let them feel included and provide them with continuous opportunities for brand experience.
Now that you have planned out your content, it is time to advertise your content.
Social media advertising platforms are so powerful nowadays that you can specify exactly who you want your ad to reach based on their demographics, behaviours, interests and more.
When you are running too many advertising campaigns at once, it can get a bit messy and you will feel overloaded from having to think of content, plan accordingly, market research and execute ultimately.
That being said, if you are looking for advice on whether to hire a digital marketing agency to help you ease your load while you can focus on other aspects of your business, here are our top 11 valuable benefits of hiring a digital marketing agency.
#5: Analytics & Reporting
Lastly, if you want to know how your social media marketing is performing, you will need to refer to your analytics and monthly reports.
These analytics are key to proving the value of your social media marketing strategy. It shows what you have accomplished, backed up by data, and it provides you with a far deeper understanding of demographics and user behaviour.
The social media analytics are provided on the platforms itself with a basic level of information.
Is Social Media Management Easy?
Social media marketing and management may sound simple, but it's not as easy.
A lot of time, money and effort is needed in order to come up with quality content.
One such example would be influencer marketing, where you will spend a bulk of your time liaising with the influencer.
You would also have to come up with an enticing offer to hook your audience, plan the collaboration details, basically converse with them a lot before arriving at a destination.
So why not engage a digital marketing agency to help lighten your load? Especially one that is a one-stop solution to marketing management and media production? They have a ready team of professionals ready to help you grow your business and settle every aspect of marketing. You would be able to cross the middleman hurdle to have more control over the workflow and content with lesser hiccups.
THE CONTRAST: Self-Managed Versus Agency Managed
In Conclusion, social media marketing is the way to go if you are looking to increase your brand awareness and profits.
However, social media platforms are constantly evolving, so is marketing and its management. To be able to keep up with the fast pace, you would need to spend a lot of time and money.
In contrast, if you hire an agency, you will have a team of experts and marketing professionals at your disposal, ready to implement anything you need and want for your brand.
You also get to enjoy more results while you focus on other prospects of your business. So let us build and manage your brand on social media, we want to help optimise your time and cost with reduced risks and more reliability.